New works used to be a regular part of local theatres in the form of Rep or Repertoire theatre, it was a great way for new talent both on stage and writers to be exposed to audiences. In today’s society, new works is so often seen as huge risk, and so the popular well-known works are recast and reworked.
It’s the same with customers and businesses, so many people will shop at the large retail outlets when they open on their doorstep because of established reputation. The only reason new small independents shops suffer is because they are not given the chance to establish their reputation fast enough.
Is this not the central story of the arts? Giving new works a chance? Encouraging not just those on stage or the writers, but small businesses, local entrepreneurs and community organisations to flourish and be successful?
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